Choosing the best canvas for your brochure artwork
In addition to your design and layout, your choice of paper can have a significant impact on the success of your flyer printing project as a promotional tool for your business.
Commercial brochure printing paper can be determined from coated or uncoated paper; by its weight; and for its costs. These are some of the characteristics of the different options on paper stocks available in the market:
Coated paper
Coated paper generally comes in gloss or matte. Typically, brochure printing companies use 80 # glossy text paper for printed brochures and brochures. There are also numeric text stocks available on the market that you can choose from according to your brochure printing specifications (eg 70 # and 100 #).
Glitter is used to create a highly reflective, glossy finish on your steering wheels. Naturally, gloss coated paper is the popular choice for brochure printing designs with photos and full-color images for a lifelike, glossy look.
Matte, on the other hand, is a coated paper with a matte finish. It is the popular choice for booklet printing companies dealing with heavy content and intensive text. The matte coat finish allows for easy reading of the content.
Stock of uncoated paper / Stock offset
Generally, offset stock paper includes uncoated papers that are "sized" in print terms. This means that the materials used in this offset paper give a smooth finish that can retain and hold colors without absorbing them. However, the material makes the offset printed flyer print image look faint and fuzzy.
Offset stock is generally available in different colors, but the most popular, of course, is white. It also comes in many weights and sizes; in rolls or cut sheets; and in cases or reams. The interesting thing about this type of paper is that it has been in the printing industry for years which is regarded as the stock of all stock among printers.
Both types of paper are subdivided into (1) Text Paper and (2) Cover Paper. The former is the lighter of the two and is often used for the inside pages of a book or catalog. Therefore, it is less expensive compared to the covering material. On the other hand, the cover material is heavier and more durable, which is why most printers choose it for the outer cover of books and catalogs.
Your choice may be a heavyweight paper, or you could consider a gloss coated one for a brighter look and feel to your flyer print pieces. Whatever your choice of paper, remember to consider all of your options and decide which one will help you optimize your marketing strategy and business costs. And don't forget to ask your booklet printing company to help you make the right decision. They can give you a better alternative that can save you a lot of your budget.
