Presentation of brochures
The purpose of your brochure may differ from company to company. Some are designed to showcase services, while others focus on selling an idea.
No matter what the focus of the brochure is, it must be readable, intriguing, and functional. The brochure should capture the viewer's attention and hold it long enough to provide relevant information.
How do you capture the attention of your customers with just a sheet of paper?
You could try giving the viewer a paper cut, but that's not the kind of attention you want, is it?
Seriously, with so many brochures, how does it stand out? The answer is quite simple. Make sure your brochure is professionally designed, written and printed.
Here are some tips to keep in mind when hiring a freelancer or agency to design your brochure:
The text is the key. Anyone can write copy, but only a skilled copywriter can write strong, easy-to-read sentence structures that articulate your business message. Wouldn't you rather go to a specialist?
Ask everything. Regardless of who is writing your copy, make sure the title on the front of the brochure is in the form of a question. This question should make the viewer want to open the brochure for more information.
Focus on a problem that is most common in your target industry, and then link it directly to a solution that you provide to your customers.
Color matters. Stay tuned to your corporate colors. This will help keep an overall brand image intact, as well as strengthen it.
Type problems. The typography must be relevant and thoughtful. The typography is so strong that it can make or break a brochure.
Stay away from typical fonts and try to stand out from other brochures in your field.
Imagine this. If you don't need images to articulate a message, don't use them. Most of the time, people tend to use so many images in a brochure that they don't realize that they are clouding your message and making your brochure ineffective.
Images are great, especially when they are relevant, but they divert the reader's gaze from the copy you've spent so much time perfecting. Therefore, use images with gusto, and if possible, don't use them at all.
If you try to cut corners on your brochure, you will end up spending more money in the future when you have to redesign it. Make sure you get it right the first time and you will have a brochure to help you get the most return on your investment.
