Analyze website traffic - All you need to Know
Analysis of web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you must understand how to interpret the data.
Most web hosting companies will provide you with basic information about web traffic that you will then need to interpret and use accordingly. However, the data you receive from your host company can be overwhelming if you don't know how to apply it to your particular business and website. Let's start by examining the most basic data: the
Average visitors to your site daily, weekly and monthly.
These figures are the most accurate measure of your website activity. At first glance, it would seem that the more traffic you see logged, the better you can assume your website is working, but this is inaccurate.
perception. You should also observe the behavior of your visitors once they enter your website to accurately assess the effectiveness of your site.
There is often a big misconception about what is commonly referred to as "visits" and what is really effective quality traffic to your site. Visits simply means the number of requests for information received by the server. If you think about the fact that success can simply be equal to the number of graphics per page, you will get an idea of how over the top the concept of results can be. For example, if your home page has 15 graphics, the server records this as 15 visits, when in reality we are talking about a single visitor visiting a single page of your site. As you can see, visits are not useful for analyzing your website traffic.
The more visitors access your website, the more accurate its interpretation will be. The higher the traffic to your website, the more accurate your analysis of general trends in visitor behavior will be. The lower the number of visitors, the more anomalous visitors
it can distort the analysis.
The goal is to use web traffic statistics to determine how well or poorly your site is performing for your visitors. One way to determine this is to find out how much time on average visitors spend on your site. If the time
spent is relatively brief, usually indicating an underlying problem. So the challenge is to find out what that problem is.
It could be that your keywords are driving the wrong type of visitors to your website, or your graphics are confusing or intimidating, causing the visitor to exit quickly. Use knowledge of how much time visitors spend
spend on your site to identify specific problems and, after fixing them, continue to use the time spent as an indicator of the effectiveness of your solution.
Additionally, web traffic statistics can help you determine effective and ineffective areas of your website. If you have a page that you think is important, but visitors leave it quickly, that page needs attention. For example, you might consider improving the link to this page by making the link more eye-catching and attractive, or you could improve the look of the page or the ease with which your visitors can access the necessary information on that page.
If, on the other hand, you find that visitors spend a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.
As you can see, these statistics will reveal vital information about the effectiveness of individual pages and the habits and motivation of visitors. This is essential information for any successful internet marketing campaign.
Sure, your website has exit pages, such as a final order or contact form. This is a page that you can expect your visitor to quickly exit from. However, not all visitors to your site will find exactly what they are looking for.
for, so the stats can show you several different output pages. This is normal, unless you observe an exit trend on a particular page that is not intended to be an exit page. In the event that a significant percentage of visitors leave your website on a page not designed for that
Purposefully, you need to closely examine that particular page to discern what the problem is. Once you identify potential weaknesses on that page, minor modifications to the content or graphic can have a significant impact on keeping visitors moving through your site instead of exiting it.
wrong page.
After you have analyzed your visitor statistics, it is time to move on to your keywords and phrases. See if certain keywords are ditar geting a specific type of visitor to your site. The more specific the visitor is, meaning they find what they are looking for on your site and, better yet, fill in your contact form or make a purchase, the more valuable the keyword will be.
However, if you find that a large number of visitors are being directed, or should I say misdirected, to your site by a particular keyword or phrase, that keyword requires an adjustment. Keywords are vital to provide vis
