Ford is investing $ 30 billion in electric cars
Ford Motor Corp., the second largest car producer in the United States, aims to achieve 40% of its sales through electric cars by 2030, so the company decided to increase its investments in this area to $ 30 billion.
Jim Farley, CEO of the American company, who has held his position since October 2020, said, "This is our biggest opportunity for growth and value enhancement since Henry Ford (the founder of the company) began producing the Model T on a commercial scale, and we will cling to this opportunity with both hands."
Speaking of the Ford Plus plan that was reinstated during his reign, Farley added: “I am excited about what Ford Plus means to our customers, who will get new and better experiences by connecting our world-class cars with improved communications and internet technology all the time. We will offer all of our customers lower prices, stronger loyalty and greater returns. ”
Since 2016, Ford has invested about $ 7 billion in electronic car technology. Last February, it decided to increase its investments in this area to 22 billion dollars.
Farley believes the company could generate revenue of $ 45 billion annually by 2025.
Ford Pro, which specializes in auto distribution and aftersales services, intends to transform into an independent company within the Ford Motor Group.
Competitor General Motors announced earlier this year that it would convert all of its cars into electric cars by 2035.
