Adidas Faces Backlash Over Bella Hadid's Inclusion in New Campaign
Global sportswear giant Adidas recently faced significant criticism following its decision to feature model Bella Hadid, who has Palestinian roots, in a new advertising campaign. The campaign aims to promote a new version of a classic sneaker originally released in 1972 for the Munich Olympics, now reintroduced ahead of the upcoming 2024 Summer Olympics in Paris.
The Controversy
The choice of Bella Hadid for this campaign has sparked controversy, particularly from Israeli quarters, due to her outspoken political stance in support of Palestine. In the advertisement, Hadid is seen wearing a sporty outfit in white and black, paired with matching shorts and socks. She holds a bouquet of red, pink, and white flowers and showcases the new version of the sneaker, which features a bright red design.
Criticism and Company Response
Adidas faced intense criticism from various groups in Israel, leading to a backlash against the company. The criticisms were rooted in Hadid's political views, which many felt were not in line with the brand's values. In response to the controversy, Adidas issued an apology to Israel and announced that Bella Hadid would be removed from the campaign "with immediate effect," as confirmed by the company spokesperson.
Previous Instances
This incident is not the first time Bella Hadid has been dropped from major brand campaigns due to her political stance. Her support for Gaza has led to her removal from several high-profile endorsements in the past.
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